Score Scale
90-100
Minimal leaks. Your lead path is tight.
70-89
Some leaks present. Fix the high-cost ones.
50-69
Multiple leaks. Significant revenue lost.
25-49
Major leaks. Most leads are lost.
0-24
The lead path is fundamentally broken.
The Six Sub-Scores
Contactability Score
Can prospects reach you?
Trust Score
Do prospects trust you enough to call?
Conversion Score
Does the path to contacting you work?
Speed Score
How fast do leads get a response?
Visibility Score
Can prospects find you?
Follow-Up Score
Are leads followed until they book?
What You Get
One Number. One Revenue Estimate. Top 3 Leaks.
LEAD LEAK SCORE: 47/100. Poor Potential Revenue Lost: $43,200/year (est.) TOP LEAKS: 1. Contactability: Phone not click-to-call on mobile (-22 pts) 2. Speed: No auto-reply after form submission (-18 pts) 3. Conversion: 8-field contact form on mobile (-13 pts)
A Benchmark You Can Track
The Lead Leak Score isn't a one-time number.
Last year you scored 43. After three fixes, you scored 81. The average plumber in your area scores 52. You're now above average.
Track it. Compare it. Show it off. Every point up is revenue you're no longer leaving on the table.
It starts with one number.