The problem is the path, not the traffic
You spend money on Google Ads. The trucks are wrapped. The reviews are strong. Calls still come in light.
The instinct is to buy more traffic. That rarely fixes it. A prospect found you. Something between that moment and a booked job sent them elsewhere.
That something is a conversion leak. A contact form nobody answers until Thursday. A phone number that is not tappable on a phone. A mobile page where the call button sits below three scrolls of text. Each leak quietly drains paid traffic you already bought.
Where contractor leads disappear
These are the four leaks we find most often on home-services sites. None of them show up in a marketing report. All of them cost booked jobs.
- No response automation. A lead submits the form at 9pm. The first callback goes out two days later. The prospect already hired the contractor who answered that night.
- Friction on mobile. The form runs eight fields. The submit button hides below the fold. More than half of contractor traffic is on a phone. That form is built for a desktop nobody is using.
- Dead phone paths. The main number routes to a voicemail nobody checks. The Google listing shows a different number. A ready-to-book prospect hits a wall and leaves.
- No follow-up sequence. One missed call ends the lead. Most closed home-services jobs take three to five touches. A single attempt throws away leads you paid for.
How the free audit works
Step one. Send your website URL. That is the whole ask. We pull your site, your Google listing, your contact forms, and your phone routing. No account access. No forms to fill out.
Step two. We walk your conversion path the way a real prospect does. Every form field. Every phone link. Every click-to-call button on a real phone screen. We document what breaks.
Step three. You get a written report inside five business days. Plain language. Every leak named, ranked by lost revenue, paired with the fix. If nothing is broken, the report says so.
Built for South Jersey home-services owners
This is built for owner-operators who run the business themselves. HVAC. Plumbing. Roofing. Siding. Landscaping. Electrical. Handyman trades.
It is not built for franchises, national chains, or contractors who already pay an agency to manage their funnel. If a marketing company already owns your conversion path, you do not need us.
What we audit
Common questions
Is the audit really free?
Yes. The initial conversion audit costs nothing. You get the written report whether or not you ever hire us for the fixes.
What do you need from me to start?
Your website URL. That is enough to begin. We work from your public site, your Google listing, and your live contact paths.
How long does it take?
Five business days from request to written report. Most audits land sooner.
Will you try to sell me something on the call?
No. The first call walks you through the findings. If you want help with the fixes, we scope that separately. If you want to handle them yourself, the report stands on its own.