What a conversion audit actually checks
A typical website audit grades your color scheme and your font choices. That is a design review. It does not tell you why the phone is quiet.
A conversion audit checks the path a paying customer takes. It looks at whether your contact form works on a phone. It checks how fast the page loads on a mid-range Android. It confirms your phone number is tappable. It tests whether a form submission triggers any acknowledgment at all.
Every finding maps to a booked job won or lost. Nothing in the report is a matter of taste.
What we inspect on your site
The audit covers the full conversion path. Each item below gets checked by hand on a real device, not guessed from a tool score.
- Contact forms. Field count, mobile layout, submit-button placement, and whether a submission triggers a confirmation the prospect can see.
- Phone paths. Whether the number is click-to-call on mobile, whether it matches your Google listing, and where it actually routes.
- Page speed. Load time on a mid-range phone, since that is the device most of your traffic uses.
- Mobile layout. Whether the primary call-to-action sits above the fold or buried below it.
- Trust signals. Whether reviews, licensing, and service-area information appear where a hesitant prospect needs them.
What you get back
The deliverable is a written report, not a spreadsheet dump. It is built so a busy owner can read it in ten minutes and act on it the same day.
- Leak report. Every place leads drop off, named and explained in plain English.
- Revenue impact. An estimate of what each leak costs you per month, so you fix the expensive ones first.
- Ranked fix list. The fixes in order of impact against effort. Start at the top. Work down.
- Walkthrough call. A short call to walk the findings and answer questions. No pre-recorded video.
What happens after the audit
The audit is a report, not a contract. When it lands, you own it. Nothing is locked behind a follow-up purchase.
Most owners take one of three paths from there. Some read the fix list and handle the changes themselves. The report is written to make that possible, with each fix described in plain steps. Some hand the report to the person who built their site and have them work through it. Both of those paths cost you nothing beyond the time.
The third path is asking us to make the fixes. That work gets scoped on the walkthrough call, and the price depends on what the audit found. A site with two small leaks is a small job. A site that needs its forms, phone paths, and follow-up rebuilt is a larger one. You see the audit before any of that comes up, so the decision is yours and it is informed.
Who the audit is built for
This audit is for South Jersey home-services owners who run the business themselves. Roofers. HVAC and plumbing companies. Landscapers. Electricians. General contractors.
It fits best when you already get traffic but not enough of it converts. If nobody is finding your site at all, that is a different problem, and the audit will say so plainly.
Common questions
How much does the website audit cost?
The initial audit is free. You receive the full written report at no cost and with no obligation to hire us for the fixes.
Do you need access to my website backend?
No. The audit works entirely from your public site, your Google Business listing, and your live contact paths. You only send a URL.
What if my site is fine?
Then the report says so. We do not invent problems. A clean audit is a useful result, because it tells you to look at traffic or sales instead.
How is this different from a free tool report?
A tool reports a score. It cannot tell you that your form sends no confirmation email or that your phone number routes to a dead voicemail. Those checks are done by hand. They are where the lost jobs hide.
How fast will I get the report?
Five business days from the day you send your URL.